Honda Power Brio Among Top Competitors

Honda Brio who will make its world debut at the Bangkok International Motor Show next week become the latest products at the same time the cheapest car from Honda. Based on the temporary dimension that was released by Honda Motor Co., Brio enter the city car segment (citycar) or B-segement. In Indonesia, this car into the low non-compact sedan. Length, width, and height 3610 mm × 1680 mm × 1485 mm and 1.2-liter engine and produces power 90 PS.
Security standard features included are two safety bags SRS for driver and front passenger, anti-lock braking system (ABS) and Electronic Brakeforce Distribution (EBD), made by Honda's standard on all variants Brio. For transmission, the choice is the CVT (automatic) and manual 5-speed.
Competitors With these specifications, when nantiya Brio mengerubuti join the small car market in Indonesia, then he will compete with Nissan March which had already been signed, namely Toyota Etios Liva (being prepared), Chevrolet Spark, Suzuki Splash, Kia Picanto and Hyundai i10. Another brand, a case of Proton (Savvy) and Chery (QQ), could play a greater role.
Brio appear with the figure 5-door hatchback. From the pictures released by Honda, this car looks quite interesting. The interior is simple but attractive design and style seats are also quite sporty. Surely this so different from the concept never displayed, both in India and in Indonesia.
In Thailand, as has been reported yesterday, the cheapest price from Brio is 399,900 baht or equivalent to Rp 115 million the most expensive and 505,800 baht or equivalent to Rp 147 million.
Well, if you go to Indonesia, the price is very dependent on Honda's decision whether to enter them (CBU) or assembled like the Nissan March. When assembled in Indonesia, with Thailand the price difference is not so much!
A couple of times ago, when talking with Director of Marketing and post-sale Honda Prospect Motor Jonfis Fandy, he admitted that he is studying marketing at Brio Indonesia. argues, Honda do not currently have a product in the segment with the largest market share based on price, ie USD 150 million. In fact, Honda had a lot of fans and a high brand image.
In addition, explained also that the response of Indonesian society is very high even when wrote about Honda's low-cost prototype that was first introduced in India in early 2009.
So, why Honda did not take advantage of these opportunities? Jonfis just said, "Yes, we're learning!"
Rose 345 percent Small cars are currently being well received in the Indonesian market. The proof, in the first four months, managed to sell 3652 Nissan March (retail).
Data obtained from Gaikindo members also spoke. The first two months of 2011, this citycar sales rose 3.5-fold (345 percent) compared to the same period a year earlier. In January-February 2010, sales of small cars only 980 units, but in 2011 into 4359 units.
Therefore, do not be surprised if as president director Johnny Darmawan Toyota is determined to bring Liva (Etios hatchback version) to Indonesia. Not only in CBU condition, but this car is also assembled here so the price more affordable.

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