Brand Apple only gets a score of 59.3.


Who would have thought in the midst of the current popularity of the iPhone, Apple brand in the smartphone market was only fifth. Harris Interactive conducted the survey, branding consultant in New York, U.S., Apple's brand lost to Motorola, HTC, Sony Ericsson, and Nokia.
Brand Apple only gets a score of 59.3. Motorola at the top with a score of 64.4, followed by 60.6 HTC, Sony Ericsson 59.8, 59.5 and Nokia. The average score of various brands surveyed smartphone that is 58.9.
The survey was conducted in the U.S. to 25,055 consumers aged over 15 years between 11 January and 27 January 2011. Harris states that there were 1273 consumer brands delivered in 53 different categories including smartphones.
"Apple may get praise from the market-responsive technology, but Motorola satisfy a wider number of markets," said Jeni Lee Chapman, Executive Vice President of Brand and Communications Consulting, Harris Interactive.
These results not only represent the User smartphones only. Therefore, Harris concludes that many consumers are not interested in using smartphoen in his life, and Apple does not have the best solution for them as do other brands.
Interestingly, they are Apple was ranked second in the category of computer hardware. The first rank is held Hewlett Packard (HP) with a score of 69.9. Apple followed with a score of 68.3. Dell has been very strong in the U.S. market with penjualana much bigger than Apple in third place with a score of 64.1 percent.

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